This project focused on redesigning the visual identity for Bear With Us Centre For Bears, a Canadian non-profit organization dedicated to bear rescue and rehabilitation. The original logo lacked scalability and visual consistency, so I created a fully redesigned logo system featuring simplified bear and tree iconography designed to improve readability, versatility, and brand recognition across both print and digital applications.

The redesigned identity was applied across responsive website mockups, company stationery, clothing applications, and a complete brand guidelines system. The website mockups were created to demonstrate how the redesigned brand would translate across desktop, tablet, and mobile layouts through responsive design applications and consistent visual identity across devices. Additional applications included branded stationery, apparel, and promotional materials designed to maintain a cohesive identity system across print and physical media.

A natural green and dark brown colour palette was used throughout the project to reinforce themes of wildlife, nature, rehabilitation, and environmental care, aligning closely with the organization’s mission of rescuing injured and orphaned bears, rehabilitating them for release into the wild when possible, and permanently caring for bears that cannot safely return to their natural habitat. This project focused on logo redesign, branding systems, responsive UI design, editorial design, and cohesive multi-platform brand applications.