Conference Campaign Website & Brochure Design
Project Rationale
Converging Horizons 2024 is a conceptual branding project created for a fictional conference focused on equity, diversity, and inclusion. The project included a desktop homepage mockup and an 8-panel map-fold brochure that also functioned as a promotional poster.
I developed a custom logo featuring a rainbow paper people chain to represent inclusivity and connection, alongside a bold visual system using black backgrounds with red, blue, and purple accent elements. The brochure was designed in Adobe InDesign and organized conference schedules, speaker information, and event details within a structured editorial layout, while the desktop homepage was created in Figma to extend the branding into a digital format.
This project focused on branding, editorial design, responsive UI design, typography systems, and creating cohesive visual identity applications across print and digital media.
